Form submissions and analytics

Results has two tabs for each form: Submissions lists every entry, and Analyze shows how the form performs. You start from the Forms list.

The Forms list

In the sidebar, under Form Management, click Forms.

Forms

Totals

Card	What it shows
Total forms	The number of forms that match your search and filter.
Published	How many of the forms on the current page are published.
Submissions (30d)	The Submissions column added up for the forms on the current page. It counts all submissions, not only the last 30 days.
Avg. conversion	Not available yet. It always shows a dash.

Find a form

Type in Search forms… to search by form name. Click the filter icon to open Filter and choose a Status: Draft, Published or Disabled. Click Apply, or Clear filters to remove it. The list shows 10 forms per page. Click Form name, Submissions or Last updated to sort.

Columns

Column	What it shows
Form name	The name, the form’s ID and its version, for example v3. Click the name to open Submissions if the form is published, or the form builder if it isn’t.
Status	Draft, Published or Disabled. See Form status.
Fields	The number of fields in the form’s current version.
Submissions	All submissions since the form was created, including spam. Click the number to open Submissions. A dash means none yet.
Conversion	Not available yet. It always shows a dash. See Analyze for the conversion rate.
Last updated	When the form last changed.

Row actions

Click the menu at the end of a row.

Action	When it shows	What it does
Edit	Always	Opens the form builder.
Results	Always	Opens Submissions and Analyze.
Automation	Always	Opens the form’s automation.
Embed	Always	Opens Embed & Publish.
Publish	Draft forms	Publishes the form after you confirm in Publish form.
Enable	Disabled forms	Turns a disabled form back on, after you confirm in Enable form.
Deactivate	Published forms	Stops visitors seeing the form, after you confirm in Deactivate form. Submissions are kept.

The three confirmation dialogs each have a Note (optional) field, up to 500 characters. For Deactivate and Enable, the note appears in the form’s version history.

Warning

Publish and Enable make the form public straight away. Deactivate removes it from every page that shows it.

Submissions

Open a form’s results and click Submissions. The bar at the top shows the form’s name and status. Click Edit form to go back to the builder.

Submissions (sample data)

Totals

The four cards follow your filters, except the spam filter.

Card	What it counts
Submissions	Submissions that aren’t spam.
New contacts created	Submissions that created a new contact.
Matched to existing	Submissions matched to a contact you already had. The card is labeled deduped.
Blocked as spam	Submissions marked as spam, labeled honeypot + Turnstile. The number turns red when it isn’t zero.

New contacts created plus Matched to existing equals Submissions.

Filters

Filter	What it does
Search source / UTM…	Finds submissions where the UTM source, medium, campaign, term or content contains your text. It doesn’t search page addresses.
Date range	Pick dates, or use Last 7 days, Last 30 days or Last 90 days.
Match type	New contact, Matched by email, Matched by phone or Blocked (spam).
Spam list	Hide spam, Spam only or Include spam.

When no submission matches, the table says No submissions match your filters. Click Clear filters. A form with no submissions says No submissions yet.

Columns

By default the table shows these columns, 20 rows per page.

Column	What it shows
Submitted on	How long ago it was sent. Hover to see the date and time.
Conversion page	The page the visitor was on, as a link. Hover to see the full address.
Source / UTM	The UTM source and medium, with the campaign underneath. A dash means the visitor arrived without UTM tags.
Consent	Yes if the visitor ticked the consent box, otherwise No. See Marketing consent.
Match	How the submission was matched. See Match types.

Click Edit columns to change the table. Under Form fields, every field of the form is a column, so you can see each answer. Heading and divider fields aren’t listed.

1. Tick the columns you want. Use the search box to find one.
2. Drag the entries in Selected columns to change their order, or remove them.
3. Click Save.

Your choice is saved for each form in this browser. A File upload answer shows a link: images open in a preview, other files open in a new tab, and a download button saves the file with its original name. The link is created when you click it.

Good to know

Nuvioo shows each submission as a row, with its answers in columns. There is no separate page for a single submission.

Match types

Nuvioo checks every new submission against your contacts in CRM: first by email, then by phone number.

Match	What happened
New contact	No contact matched, so Nuvioo created one.
Matched by email	A contact with the same email exists. Nuvioo fills in only what was empty on that contact and never replaces what you already have.
Matched by phone	No email match, but a contact has the same phone number. It’s updated the same way.
Blocked · spam	The submission was marked as spam. No contact was made.

Note

If Always create a contact for new email addresses is off, no contact is created or updated, but Match still reads New contact. See Style & Settings.

Spam

A submission is marked as spam when the Honeypot field is filled in, Cloudflare Turnstile fails, or it looks like a bot, for example because it was sent very quickly. See Spam checks. Spam submissions:

• are saved, so you can review them, and show dimmed in the table with Blocked · spam in Match, with their answers hidden;
• don’t create or update a contact, notify your team or start automation;
• are not counted in Submissions, New contacts created, Matched to existing, or in Analyze.

Choose Spam only in the spam list to see just them. If real people end up there, see Submissions marked as spam.

Export CSV

Click Export CSV to download the submissions that match your current filters, newest first. The file holds up to 10,000 submissions.

The file always has the columns Submitted on, Conversion page, Source/UTM, Consent, Match and Spam, followed by one column for every form field. It doesn’t follow your Edit columns choice. For a file field, the file name is exported.

Analyze

Open a form’s results and click Analyze. Use the 7d, 30d and 90d switch at the top right to choose how far back to look. It starts on 30d. Days run on UTC time and include today.

Analyze (sample data)

Totals

Metric	How it’s worked out
Form views	Visitors who saw the form, counted once per browser session. Opening the form again in the same session doesn’t add a view.
Submissions	Submissions that aren’t spam.
Conversion rate	Submissions divided by Form views, as a percentage. A dash means no views yet.
New contacts	Submissions that created a new contact.

A view is counted when the form loads on a page, so only a published form that is allowed on that website collects views.

Views and submissions

The Views & submissions chart shows two lines, one for views and one for submissions, for each day in the range. Days with no activity count as zero. With no data, it says No data for this range.

Top conversion pages

The table lists the pages where the form was shown, most views first.

Column	What it shows
Page	The page address. (unknown) means Nuvioo couldn’t tell which page.
Views	Views of the form on that page.
Submissions	Submissions sent from that page.
Rate	Submissions divided by Views for that page.

Traffic sources

A bar for each combination of UTM source and medium, for example newsletter / email, with the number of submissions it brought. Visitors who arrived without UTM tags are grouped as Direct. With none yet, it says No traffic yet.

To track your campaigns, add UTM tags to the links you share, such as ?utm_source=newsletter&utm_medium=email&utm_campaign=spring.

Field drop-off

A bar for each field, with the number of submissions that have an answer and the share of all submissions, for example 42 · 84.0%. A short bar means many visitors leave that field empty. It measures answers in submitted forms, so it doesn’t show where visitors give up before submitting.

Devices

The share of views from Desktop, Mobile and Tablet, as percentages. Views that Nuvioo can’t classify are listed as Unknown.