Form fields

You add and set up fields in the Build step of a form. The left panel has two tabs: Field Library, where you pick fields, and Edit Field, where you change the selected field.

Add, arrange and remove fields

Field Library tab with search and the Frequently used, Text and number and Choice fields groups — Field Library

Add a field: in Field Library, click a field to add it at the end of the form, or drag it to the place you want on the canvas. Type in Search fields… to find one.
Edit a field: click it on the canvas. The Edit Field tab opens with its settings.
Reorder: drag a field by its handle on the canvas.
Remove: click the delete icon on the field.
Check your work: switch from Edit to Preview above the canvas to see the form as visitors will. Use the desktop and mobile icons to check both sizes.

Changes are saved as a draft as you go. Visitors only see them after you publish.

Field types

Form preview showing text, email, phone, multi-line, number, URL, dropdown, radio, checkboxes, single checkbox, date, file upload, heading, divider, Turnstile and marketing consent fields — Every field type in Preview

Frequently used

Field	Use it for	Notes
Single-line text	Short answers: name, company, job title	Set a minimum and maximum length. A label containing “first”, “last” or “job” is mapped to that contact property automatically.
Email	The visitor’s email address	Checks the address format. Mapped to the contact’s Email.
Phone number	A phone number	Mapped to the contact’s Phone number.

Text & number

Field	Use it for	Notes
Multi-line text	Messages, questions, comments	Set a minimum and maximum length. Mapped to the contact’s Note.
Number	Quantities, budgets, party size	Set a Min value and Max value.
Website / URL	A website address	Checks the address format.

Choice fields

Field	Use it for	Notes
Dropdown select	One choice from a long list	Edit the choices under Options.
Radio select	One choice from a short list, all visible	Edit the choices, and lay them out Vertical, Horizontal or in Columns.
Multiple checkboxes	Any number of choices	Same as Radio select, but visitors can tick several.
Single checkbox	One yes/no question, for example “I agree to the terms”	Turn on Required field to make visitors tick it.

Advanced

Field	Use it for	Notes
Date picker	Preferred dates, birthdays, event dates	Limit the range with Earliest date and Latest date.
File upload	Résumés, photos, documents	Set Accepted types and Max size (MB). The default is PDF, PNG and JPG up to 10 MB.
Hidden field	Data visitors don’t see, such as the campaign they came from	Fill it with a fixed value or from the page. See Hidden fields.

Content & layout

Field	Use it for	Notes
Heading	A title that splits a long form into sections	Doesn’t collect data.
Divider	A line between sections	Doesn’t collect data.
Turnstile	Blocking bots with Cloudflare Turnstile	Shows “Protected by Cloudflare Turnstile”. Also turn on Cloudflare Turnstile in Data & spam.
GDPR consent	Asking for permission to send marketing	A required checkbox with your consent text, for example “I agree to receive marketing communications”. The answer is saved with the submission, and the Send email automation can use it.

Field settings

Click a field on the canvas to open Edit Field. The settings depend on the field type.

Edit Field tab for a Radio select field with label, toggles, width, options, option layout, CRM mapping and conditional logic — Settings for a choice field

Settings on most fields

Setting	What it does
Label	The question visitors see. Every field needs a label.
Placeholder	Grey example text inside an empty box (text-like fields).
Help text	A hint shown under the field.
Default value	Text the field starts with. Visitors can change it.
Required field	Visitors can’t submit without filling it in. A red asterisk shows next to the label.
Read-only	Visitors see the value but can’t change it. Use it with Default value.
Hidden field	Hides the field from visitors but still sends its value.
Field width	¼, ⅓, ½, ⅔ or Full of the form’s width. Put two ½ fields side by side, for example First name and Last name.

Settings for some field types

Edit Field tab for a Single-line text field with placeholder, help text, default value, toggles, width and length validation — Settings for a text field

Validation (Single-line text, Multi-line text): Min length and Max length in characters.
Validation (Number): Min value and Max value.
Validation (Date picker): Earliest date and Latest date.
Options (Dropdown select, Radio select, Multiple checkboxes): type each choice, click Add option for more, drag to reorder and click × to remove. Each choice needs a label, and no two choices can be the same.
Option layout (Radio select, Multiple checkboxes): Vertical, Horizontal or Columns. With Columns, choose the Number of columns (2, 3 or 4) and the Column flow: Across fills rows first, Down fills columns first.
Upload rules (File upload): Accepted types, such as .pdf,.png,.jpg, and Max size (MB).
Heading text (Heading): the title to show.

Edit Field tab for a File upload field with accepted types and maximum size — Settings for a file upload field

Hidden fields

A Hidden field sends a value with every submission without showing it to visitors. Use it to record where submissions come from.

Populate from: where the value comes from. Choose UTM source, UTM medium, UTM campaign, UTM term, UTM content, Page URL or Referrer to read it from the page. Choose None (static value) to always send the same value.
Value: the fixed value, when Populate from is None (static value).

Edit Field tab for a Hidden field with Populate from and Value — Settings for a hidden field

Save answers to the CRM

Under Advanced — CRM, Maps to contact property decides which contact property a field fills when the form creates or updates a contact. Choose First name, Last name, Email, Phone number, Job title or Note. Choose Not stored in the CRM to keep the answer only on the submission.

New fields are mapped automatically where it’s clear. For example, Email maps to Email, Phone number to Phone number, and a text field labelled “First name” to First name. Check the mapping before you publish.

Conditional logic

Under Advanced — Conditional logic, you can show a field only when earlier answers match. For example, show “Which service?” only when “Reason for contact” is “Booking”.

Click the field to show or hide, and scroll to Advanced — Conditional logic.
Click Add condition. Choose a field, a comparison and a value.
Add more conditions if needed. Choose AND to require all of them, or OR to require any one. Use Add group to combine both.

Comparisons: is, is not, contains, doesn’t contain, less than, greater than, at most, at least, is empty and is not empty. Leave the conditions empty to always show the field.

Conditional logic section with an AND group and one condition: First name is a value — Conditional logic

Submit button

Click Submit at the bottom of the canvas to open Edit submit button.

Setting	What it does
Button text	The label, for example “Send” or “Book now”.
Button color and Text color	The button’s colors.
Height (px)	The button height.
Alignment	Left, Center or Right.
Full width	Stretches the button across the form.

Edit submit button panel with text, colors, height, alignment and full width — Edit submit button

Before you continue

Click Next to go to Style & Settings. If something on this step needs fixing, Complete this step tells you what. For example:

Every field must have a label.
A choice field needs choices with a label, and no two choices can be the same.
A field’s minimum can’t be greater than its maximum.
The fields that identify the contact must be mapped and required (see Save answers to the CRM).